We know your next customer.
RadiumOne builds intelligent software that automates media buying, making big data actionable for marketers and connects them to their next customer.
RadiumOne generates first-party data about actual customers -- from their behaviors, actions and interests demonstrated across the web and mobile.
First-party data allows us to create accurate, transparent and scaled audiences for marketers so we can execute precise targeting and bid valuation to identify customers that are in-market for their products, putting the power back into the marketers' hands.
We believe that in 5 years,
95% of digital marketing will be automated by software.
We are leaders in programmatic everything.
RadiumOne accesses tens of billions of real-time impressions each day across the Web, video, social and mobile to reach consumers in real-time no matter where they are.
Our intelligent software and methodologies increase the relevance and personalization of ads through sophisticated algorithms that find valuable characteristics, gauge consumer behaviors, and target ads with laser focus to the right audiences.
Our software uses automated intelligence to aggregate, book, flight, analyze and optimize all forms of digital media so we can serve targeted offers, messages, content or ads across paid, owned and earned channels. That means we're constantly identifying new customers for our marketers in real time and at the right time, place, context, device and screen.
Our thesis is that data and software
will automate media buying.
The RadiumOne Enterprise Platform is a SaaS (Software-as-a-Service) that offers advertisers the technology and service to run programmatic buying initiatives across every digital channel. The platform delivers the transparency, control, performance and insights marketers, publishers and rights holders need. No arbitrage, no heavy fee loads, just effective, efficient and state-of-the art solutions.
RadiumOne's Enterprise Platform options:Self-serve Bring Your Own Data
RadiumOne's SaaS platform makes the complexity of media buying disappear. By having access to automated and programmatic stacks, any media buyer can use our sophisticated tools to access enormous amounts of available inventory and use real-time intelligent software for optimization, data management and content distribution to generate remarkable results.Managed Add the advantages of our first-party data
RadiumOne's SaaS platform runs campaigns for marketers, giving them full advantage of the power of programmatic buying, real-time optimization and reporting with increased data and integrated data-management software. The managed solution allows marketers, publishers and rights-holders to build out their own stack of technologies and bind them together in custom workflows that represent their own needs, while having RadiumOne manage it expertly.Publishers / Rights-holders
As programmatic buying re-shapes direct ad sales, especially premium inventory, RadiumOne unlocks valuable data for publishers and rights-holders to provide them with a new currency. This data lets publishers activate users, creating a new revenue stream for their advertisers while maintaining control of the sales process, from prospecting to closing.
"Everybody talks about big data, but
when was data ever small?"
RadiumOne builds intelligent software that automates media buying, making big data actionable for marketers and connecting them to their next customer across web and mobile.
Players that visualize data through a "black box" have impacted programmatic ad buying. They use common data and play arbitrage games without being transparent about how it all works and how they create value.
From our Po.st URL Shortener and Share Text web data tools, to our suite of mobile software, we make sense of the data and drive data-informed decision making, linking online with mobile and everything digital in between.
The products that RadiumOne extracts from big data are compelling, real-time insights that enhance marketers' understanding of their next customer. Marketers learn in real time what characteristics make a customer valuable to them, who and where the in-market customers are, which ones they've been missing and how RadiumOne creates value.
RadiumOne is a mobile innovator,
creating new and original solutions
for a booming marketplace.
RadiumOne makes programmatic mobile advertising a reality.
We access tens of billions of mobile impressions per day and use intelligent software to produce proprietary mobile audiences for marketers.
Analysis of each user event to see engagement, retention, referrals and revenue that produces new segments that we can amplify.RadiumOne Connect
Highly personalized and hyper-targeted mobile push notification software on the cloud that boosts engagement and customer retention, allowing each message to become audience segments.
We're making it easier and more actionable for marketers to connect to consumers as they move between their desktop, smartphone and tablet. RadiumOne's cross platform approach enables brands to target and connect with their next customers at the right time, on the right device, with tailored marketing messages. Our proprietary methodology for matching anonymous registration data from billions of online and mobile users allows marketers target consumers across platforms with tailored brand messages for each device.