Case Studies

Recency Rules

Leading Luxury Auto Brand Partners with RadiumOne to Drive Leads

Campaign Background

A luxury auto brand wanted to reach auto intenders, particularly consumers interested in competing car models. They teamed up with RadiumOne to leverage their suite of first party data and ShareGraph™ technology to locate in-market auto shoppers and increase prospective customers.

Media Objective

Drive leads and prospects across the brand's entire portfolio of car models

Campaign Goal

Meet or exceed the agency's CPL goal

RadiumOne Solution

  • Maximized awareness of the luxury auto brand by serving standard display banners across RadiumOne's Premium Publisher Network
  • ShareGraph™ identified in market auto shoppers and increased the sales funnel by marketing to the auto intender's closest social connections

Laptop

Results

  • Exceeded CPL goals by 30%
  • Outperformed the agency's goal by over 35% for leads and prospects
  • Stellar campaign performance drove extended business with the brand

For more information about how to take advantage of RadiumOne's ShareGraph™ technology, please send us an email at sales@radiumone.com.